Designed by Bronisław Zelek, the most popular Polish analog-era typeface is finally back and Pro, even though it never went out of fashion. Back in the days, New Zelek was commonly used in the only right advertising in communist Poland. Then it went international. You might have seen this typeface on some famous music album covers. Bronisław Zelek, the legendary artist of the Polish School of Posters, is presently a painter – visit his website at bronislawzelek.com.
Originally conceived as a dry transfer for the French company Mecanorma in 1974, the font gets a digital adaptation consulted with the author after more than 40 years. Contains Latin and Cyrillic characters. An Arabic version will be released at the end of 2017. The typeface has a large kerning table – more than 9000 pairs and many additional characters that were not present in the analog version. Connected and unconnected versions allow for creative solutions when using letters with diacritical marks.
Short after studies, Bronisław Zelek was Henryk Tomaszewski’s assistant at the Academy of Fine Arts in Warsaw. On the photo he is discussing different variants of the letter E with a visiting student from Africa, 1970.
Dry transfer for Mecanorma, 1974.
Pimp your car with this Super Super Shot sticker.
‘Green Żoliborz, fucking Żoliborz’ sings T.Love, Polish rock band. Żoliborz is a district of Warsaw. The mug of this shape was a constant equipment in Polish milk bars in communist Poland. If you get sentimental, you can buy one at Mamsam online store.
Below New Zelek spotted on a wild Basement Jaxx’s cover.
Bronisław is a painter now. This is his studio on Lower Austria. Big canvas need a room. Photo taken during visit in April 2016.