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We believe that art practice integrated with exploration of letterforms (and a little humour) can provoke a refreshing wave of display typography. Rubin Sans is a typeface developed over several years through the work of artist Honza Zamojski, appearing in his drawings, murals, sculptures, and art books. Initially, Honza's letterforms had an important feature – they had to be easy to draw with a ruler and draftsman curve. Individual letters and pictograms were created for subsequent artistic projects, while their shapes and proportions evolved during the digitization process. An essential part of the font is a set of pictograms, which originate in the author's drawings and create a parallel visual language – susceptible to many interpretations and applications. This unique collection is now offered as a democratic creative tool, marking a new chapter in the life of Rubin Sans.

Font design: Honza Zamojski