What happens when a typeface meets the place that inspired it? Why Bar Names Still Matter is a new type specimen by Three Dots Type, created in collaboration with Fandom Foundation, exploring Patyk through the visual language and everyday stories of Wrocław’s milk bars.
“Names matter, especially if we wish to learn something about the city through them.”
Take a walk through Wrocław and hunger might lead you to Mewa, Turysta, Studencki or Ratuszowy. These names are more than labels—they belong to particular streets, buildings and communities. Milk bars became small generators of urban life, and their modest visual language remains part of the city’s memory.
Patyk comes from this world. Its roots lie in pre- and post-war vernacular lettering, when menus, signs and announcements were often made with whatever tools were available. A sharpened stick—a patyk—could become a rough nib, producing simple, direct strokes without the refinement of a conventional writing tool.
Patyk takes this language of necessity and immediacy and turns it into a contemporary, systematic typeface. Its alternate forms, including the distinctive crossed Y, preserve small anomalies found in Polish lettering before the digital era.
The publication also connects with Fandom Foundation, which is restoring a unique post-war modernist building in Wrocław that once housed a milk bar and restaurant. Why Bar Names Still Matter follows Patyk back to this landscape—from the sharpened stick to the digital typeface, from forgotten menus to the living visual memory of the city.











“Dlaczego nazwy lokali mają znaczenie” / “Why bar names still matter”
Format: 23cm x12,5cm
Colours: Pantones + Black
Paper: 90gr
Text: Piotr Lis
Pages: 64
Graphic design: Marian Misiak in collaboration with: Natalia Kubacka, Pola Małaczewska
Publishers: Fandom Foundation + Three Dots Type